A group of Fort Worth’s most influential leaders are gathered at the Created for One breakfast series, by Lankford Productions & Media Group, at the Fort Worth Club. They are there to learn. This is not surprising as leaders are often learning new things. It’s one of the attributes of leadership. What was uncommon is the information and training being taught at the breakfasts. The community leaders attending the Created for One breakfast have gathered to gain specific instructions and insight on applying new, proven technology in organizational management to assure success and profitable growth for both their organizations and the City of Fort Worth. What they are learning is cutting edge in the field of business and management, as powerful as DNA research is to medicine.
We live in an age of abundance. This includes an abundance of data at scientific levels of almost everything. Specified research has become easier as a result of information and communication access. Leveraging this advantage, one particular group of business analysts conducted a long study of over 11,000 business executives and employees to determine what made businesses succeed or fail.
The analysts created an exhausting questionnaire, with a ton of pertinent questions, then began a multi-year study by contacting the executives and employees of successful companies, struggling companies and failed companies, all over the world. What they discovered shocked them. Their study produced, at its core, these surprising findings: 1) Success was determined by the established culture of each organization. No amount of money, market nor executive history had any bearing on organizational success; 2) Determining success or failure had everything to do with specific attributes, easily identifiable, in each organization’s culture; 3) There are the same cultural attributes necessary to success in every single mega-successful organization; 4) The necessary cultural attributes can be implemented in any organization, and 5) When the culture was properly created with the attributes implemented, the conversion of failure to success transcended throughout the organization immediately and was noted by the community served by that organization.
These findings were simply factual and stunning. On one hand, the blueprint to success was discovered, regardless of which business school or not was attended. However, on the other hand was the challenge of identifying the means to establish and cultivate these specific attributes in each organization’s culture, in order to grow and maintain a successful enterprise. One such finding was that a key cultural attribute making the difference between failing organizations and successful organizations was Trust.
Responses from executives in each of all the studied organizations showed that a dividing line of success and failure came down to how much trust each executive had in the organization and their peers. Most important was that when deeper investigation into determining whether a certain minimum amount of trust was necessary between executives, employees and the overall organization, a real number emerged to mark a certain level of trust measured by a percentage on a scale of 1 to 100. A trust level of 70% or greater, within the organization by the people, was a real number that made the difference between success or failure. In other words, companies with executives and employees that had less than 70% trust in the organization of varied relational expectations, struggled with declining trust and ultimately met complete failure.
Key ingredient was trust at a level of 70%. Another group of Australian business men got their hands on the data. When they applied it, they found a series of steps that turned their business into a mega-success. That is, if success can be measured by results of 2,000% percent growth in a declining industry by 60%.
They formed a non-profit and embarked on the mission of formulating steps to implement the key ingredients in every organization that has mega-success. They created a simple program to show organizations how to build trust. It sounds easy. However, the function of doing so can be challenging and often requires a little support.
GW Global works with cities and have recently been working with the municipality of Huntington, West Virginia. The city of Huntington West Virginia utilized the group and went through a revolutionary transformation. The Mayor of Huntington, Steve Williams commented on the formula’s success: “Huntington is seeing great results that relate to their unique, specific challenges with having been the center of the opioid epidemic and subsequently having had high levels of violent crime. Overdoses have declined dramatically, and violent crime is reducing significantly. Business investment is starting again, and investment in economic development is underway.”
Curious as to recovery of Huntington, considering the depths of despair the city had fallen into, many other national and international leaders took note and came to discover their formula. In Mayor Steve Williams words: “Our city began to receive visitors from around the nation and around the world. The US Surgeon General, the Director of the US Centers for Disease Control, the Director of the National Office of Drug Control Policy, and the Ambassador of Great Britain to the United States all visited Huntington in separate visits to learn how our city organized ourselves to fight this awful epidemic.”
The formula is proven in an incredibly large and difficult organization which leads to the question: If the transformative power taught by Augment proves solutions in a bad to a worse situation, what will it mean in a city like Fort Worth that is already great? Does this mean a new benchmark in excellence? Growth is never accidental. Leaders are not born. Communities do not naturally become prosperous. However, considering the success of measurable impact by the leaders at the breakfasts and their active participation in the lessons, Fort Worth leaders are now armed with a real step-by-step techniques to make it a genuinely attractive super city for the next century. This will be accomplished by creating a culture of prosperity for everyone. The success will take care of itself.